Myths of Branding : Dispel the Misconceptions and Become a Brand Expert
2 Revised edition
Book Details
Format
Paperback / Softback
Book Series
Business Myths
ISBN-10
1398608157
ISBN-13
9781398608153
Edition
2 Revised edition
Publisher
Kogan Page Ltd
Imprint
Kogan Page Ltd
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Oct 3rd, 2022
Print length
264 Pages
Weight
324 grams
Dimensions
13.00 x 19.70 x 1.80 cms
Product Classification:
Business & managementBusiness innovationSales & marketing
AI Summary
Ksh 2,350.00
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Debunk the most pervasive myths about the world of branding, with this expert overview that separates the facts from the falsehoods.
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