Museums and Millennials : Engaging the Coveted Patron Generation
Book Details
Format
Hardback or Cased Book
Book Series
American Association for State and Local History
ISBN-10
1538118572
ISBN-13
9781538118573
Publisher
Bloomsbury Publishing Plc
Imprint
Rowman & Littlefield Publishers
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Oct 4th, 2019
Print length
138 Pages
Weight
390 grams
Dimensions
23.90 x 15.60 x 1.60 cms
Product Classification:
Museology & heritage studiesManagement & management techniques
AI Summary
Ksh 14,400.00
Manufactured on Demand
0 in stock
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Museums and Millennials offers a new and innovative approach to attracting and retaining the interest of millennial patrons through an easy-to-implement and practical checklist. Check your museum’s “A.U.R.A.” (Affordability, Uniqueness, Relevance, and Accessibility) to ensure you are creating new programs and campaigns geared towards getting them.
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