Monitoring the News: The Brilliant Launch and Sudden Collapse of the Monitor Channel : The Brilliant Launch and Sudden Collapse of the Monitor Channel

by Susan Bridge

Book Details

Format Hardback or Cased Book

ISBN-10 0765603152

ISBN-13 9780765603159

Publisher Taylor & Francis Ltd

Imprint Routledge

Country of Manufacture GB

Country of Publication GB

Publication Date May 31st, 1998

Print length 264 Pages

Weight 566 grams

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Ksh 29,700.00

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Between 1988 and 1992 a technologically sophisticated leadership at the "Christian Science Monitor" led a costly campaign to diversify beyond the failing newspaper to other media, including a cable TV channel. This text tells the story of the Monitor and its loss to American journalism.

In her colorful insider''s account, Susan Bridge analyzes the bitter struggle that ensued when a sophisticated entrepreneurial leadership tried to diversify and reposition "The Christian Science Monitor" beyond the failing newspaper into radio, the Internet, multimedia publishing, and -- the highest-ticket item of all -- The Monitor Channel, a CNN-style, 24-hour news and public affairs channel. Using the Monitor''s story as a focus, Susan Bridge raises fundamental questions about how and whether the public''s interest can be served in an age of spiraling costs, competition between print and electronic media, changing public tastes, and undeclared media wars.

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