Models for Innovation Diffusion

by Robert A. Peterson , Vijay Mahajan

Book Details

Format Paperback / Softback

Book Series Quantitative Applications in the Social Sciences

ISBN-10 0803921365

ISBN-13 9780803921368

Publisher SAGE Publications Inc

Imprint SAGE Publications Inc

Country of Manufacture GB

Country of Publication GB

Publication Date Aug 30th, 1985

Print length 88 Pages

Weight 144 grams

Dimensions 21.60 x 14.20 x 0.60 cms

Product Classification: Social groups

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Presents a powerful set of techniques for investigating the temporal diffusion process of any innovation. In addition, this volume outlines several widely used diffusion models and suggests their appropriate applications.

Mahajan and Peterson have provided an introduction to diffusion models that bridges the disciplines and sets out the basic findings in a clear and consistent way. Their book is a lucid, state-of-the-art description of the powerful tools for investigating the temporal diffusion of any innovation. The approach they use is abstract and general, but the inclusion of a number of helpful examples makes it accessible to a wider range of readers.

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