Measuring User Engagement
Book Details
Format
Paperback / Softback
ISBN-10
3031011619
ISBN-13
9783031011610
Publisher
Springer International Publishing AG
Imprint
Springer International Publishing AG
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Nov 14th, 2014
Print length
116 Pages
Product Classification:
Network hardware
AI Summary
Ksh 5,050.00
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User engagement refers to the quality of the user experience that emphasizes the positive aspects of interacting with an online application and, in particular, the desire to use that application longer and repeatedly.
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