Mass Communication Research Methods
Book Details
Format
Multiple-Item Product
Book Series
Sage Benchmarks in Social Research Methods
ISBN-10
1412930049
ISBN-13
9781412930048
Publisher
SAGE Publications Inc
Imprint
SAGE Publications Inc
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Jan 22nd, 2009
Print length
1592 Pages
Weight
2,890 grams
Product Classification:
Research methods: generalSocial research & statistics
AI Summary
Ksh 133,750.00
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This essential set brings together leading articles on the three major domains of the communication process: 1) Institutions/Organisations/Production; 2) Content/Representation; and 3) Audiences/Consumption
Part One: Introduction
Part Two: Asking the Right Questions
Part Three: Researching Media Institutions, Organizations, Professionals and Production
Part Four: Researching Media Content and Representation
Part Five: Researching Media and Communication in Society: Consumption, Audiences, Politics, Problems and Pleasures
Part Six: Doing Communication Research
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