Markplus Inc: Winning The Future - Marketing And Entrepreneurship In Harmony

by Den Huan Hooi , Philip Kotler

Book Details

Format Paperback / Softback

ISBN-10 9811222177

ISBN-13 9789811222177

Publisher World Scientific Publishing Co Pte Ltd

Imprint World Scientific Publishing Co Pte Ltd

Country of Manufacture SG

Country of Publication GB

Publication Date Feb 25th, 2021

Print length 288 Pages

Weight 422 grams

Dimensions 15.30 x 22.90 x 1.80 cms

Product Classification: Sales & marketing

AI Summary

Ksh 4,500.00

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This book seeks to understand how a one-man consultancy practice can grow to become what is arguably the largest such enterprise in one of the world's largest countries. It follows the incredible story of the start-up MarkPlus and its journey to become what it is today. Through this journey, one will discover the importance of developing innovative and original marketing frameworks and practices, along with the purpose and passion of a start-up's founder. This insightful book covers many well-established marketing concepts and practices and sheds light on the path that many entrepreneurs must take in establishing their own businesses.

This book seeks to understand how a one-man consultancy practice can grow to become what is arguably the largest such enterprise in one of the world''s largest countries. It follows the incredible story of the start-up MarkPlus and its journey to become what it is today. Through this journey, one will discover the importance of developing innovative and original marketing frameworks and practices, along with the purpose and passion of a start-up''s founder. This insightful book covers many well-established marketing concepts and practices and sheds light on the path that many entrepreneurs must take in establishing their own businesses.

Get Markplus Inc: Winning The Future - Marketing And Entrepreneurship In Harmony by at the best price and quality guaranteed only at Werezi Africa's largest book ecommerce store. The book was published by World Scientific Publishing Co Pte Ltd and it has pages.