Markets and Myths : Forces For Change In the European Media
Book Details
Format
Paperback / Softback
ISBN-10
0582275652
ISBN-13
9780582275652
Publisher
Taylor & Francis Ltd
Imprint
Longman
Country of Manufacture
GB
Country of Publication
GB
Publication Date
May 9th, 1996
Print length
278 Pages
Weight
418 grams
Dimensions
23.20 x 15.90 x 1.60 cms
Product Classification:
Media studiesSociology & anthropology
Ksh 8,100.00
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Markets and Myths is an introductory text written by an international group of specialists, which offers a challenging yet highly accessible analysis of media development in five major European countries from 1945 to the end of the twentieth century.
Market and Myths: Forces for Change in the European Media is the first introductory text to provide a detailed analysis of the European Media in five major Western European countries within the context of a theoretical framework. All forms of the mass media are covered and the impact of media policy on the political, social and cultural life of the countries concerned - Britain, France, Germany, Italy and Spain. Issues such as the continuing role of public service broadcasting and the extent to which a process of Europeanisation has occurred within the Media are examined in a clear accessible style which will make this book essential reading for all those with an interest in the European Media.
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