Marketing to Libraries for the New Millennium : Librarians, Vendors, and Publishers Review the Landmark Third Industry-Wide Survey of the Library Marketing Practices and Trends

Book Details

Format Paperback / Softback

Book Series ALCTS Papers on Library Technical Services and Collections

ISBN-10 0810842718

ISBN-13 9780810842717

Publisher Scarecrow Press

Imprint Scarecrow Press

Country of Manufacture GB

Country of Publication GB

Publication Date Jun 10th, 2002

Print length 216 Pages

Weight 331 grams

Dimensions 22.90 x 15.10 x 1.70 cms

Product Classification: Library, archive & information management Acquisitions & collection development

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Ksh 11,700.00

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Based on the all-day program, 'Marketing to Libraries for the Millennium,' sponsored by the AAP/ALCTS Joint Committee, leading figures identify and respond to the challenges of maintaining a foot in both print and electronic worlds.

Based on the all-day program, ''Marketing to Libraries for the Millennium,'' sponsored by the AAP/ALCTS Joint Committee, leading figures identify and respond to the challenges of maintaining a foot in both print and electronic worlds. Discussion topics include buying consortia; mergers and acquisitions; discussion lists versus traditional review media; on-demand print services; advances in approval plans, blanket orders, and leasing plans; the development of collaborative services; and the omnipresent importance of price. Also included are the questionnaire and results of the 1999 ''Third Industry-Wide Survey of Library Marketing Practices and Trends.''

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