Marketing Strategy and Management

by Michael J. Baker

Book Details

Format Paperback / Softback

ISBN-10 1137025824

ISBN-13 9781137025821

Publisher Bloomsbury Publishing PLC

Imprint Bloomsbury Academic

Country of Manufacture GB

Country of Publication GB

Publication Date Dec 5th, 2014

Print length 560 Pages

Weight 1,346 grams

Dimensions 27.50 x 21.60 x 3.00 cms

Product Classification: Sales & marketing

AI Summary

Ksh 13,600.00

Manufactured on Demand 0 in stock

Delivery Location

County

Location

Delivery fee: Select location

Secure

Quality

Fast

The fifth edition of Marketing Strategy and Management builds upon Michael Baker's reputation for academic rigor. It retains the traditional, functional (4Ps) approach to marketing but incorporates current research, topical examples and case studies, encouraging students to apply theoretical principles and frameworks to real-world situations.

The fifth edition of Marketing Strategy and Management builds upon Michael Baker''s reputation for academic rigor. It retains the traditional, functional (4Ps) approach to marketing but incorporates current research, topical examples and case studies, encouraging students to apply theoretical principles and frameworks to real-world situations.

Get Marketing Strategy and Management by at the best price and quality guaranteed only at Werezi Africa's largest book ecommerce store. The book was published by Bloomsbury Publishing PLC and it has pages.