Marketing Social Change : Changing Behavior to Promote Health, Social Development, and the Environment
Book Details
Format
Hardback or Cased Book
ISBN-10
0787901377
ISBN-13
9780787901370
Publisher
John Wiley & Sons Inc
Imprint
Jossey-Bass Inc.,U.S.
Country of Manufacture
US
Country of Publication
GB
Publication Date
Sep 21st, 1995
Print length
368 Pages
Weight
634 grams
Dimensions
23.00 x 16.00 x 3.00 cms
Product Classification:
Social issues & processesSocial welfare & social servicesMarket research
AI Summary
Ksh 8,450.00
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Offers an approach to solving a range of social problems - drug use, smoking, unsafe sex, and overpopulation - by applying marketing techniques and concepts to change behaviour. This book shows that effective social change starts with an understanding of the needs of the target consumer.
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