Marketing Scientific and Technical Information
Book Details
Format
Paperback / Softback
ISBN-10
0367170795
ISBN-13
9780367170790
Publisher
Taylor & Francis Ltd
Imprint
Routledge
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Dec 7th, 2020
Print length
234 Pages
Weight
340 grams
Product Classification:
Sociology
AI Summary
Ksh 8,100.00
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This book assesses and demonstrates the applicability and potential of various areas of marketing theory in the scientific and technical information (STI) context. It includes the work of distinguished marketing scholars who have analysed STI marketing from various perspectives.
This book assesses and demonstrates the applicability and potential of various areas of marketing theory in the scientific and technical information (STI) context. It includes the work of distinguished marketing scholars who have analysed STI marketing from various perspectives.
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