Marketing (RLE Marketing) : The Management Way
Book Details
Format
Hardback or Cased Book
Book Series
Routledge Library Editions: Marketing
ISBN-10
1138794058
ISBN-13
9781138794054
Publisher
Taylor & Francis Ltd
Imprint
Routledge
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Aug 22nd, 2014
Print length
230 Pages
Weight
590 grams
Product Classification:
Sales & marketing
AI Summary
Ksh 29,700.00
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0 in stock
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Drawing from the behavioural sciences, management theory, quantitative decision theory and marketing theory, this book presents a comprehensive approach to marketing decision-making and illustrates why a marketing orientation is necessary for corporate survival.
Drawing from the behavioural sciences, management theory, quantitative decision theory and marketing theory, this book presents a comprehensive approach to marketing decision-making and illustrates why a marketing orientation is necessary for corporate survival.
Get Marketing (RLE Marketing) by at the best price and quality guaranteed only at Werezi Africa's largest book ecommerce store. The book was published by Taylor & Francis Ltd and it has pages.
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