Marketing Research (Arab World Editions) : An Applied Orientation

by Imad Baalbaki , Nada Bechwati , Naresh Malhotra

Book Details

Format Paperback / Softback

ISBN-10 1408272369

ISBN-13 9781408272367

Publisher Pearson Education Limited

Imprint Pearson Education Limited

Country of Manufacture GB

Country of Publication GB

Publication Date Apr 18th, 2013

Print length 936 Pages

Weight 1,880 grams

Dimensions 27.00 x 21.80 x 3.60 cms

Product Classification: Market research

AI Summary

Ksh 14,300.00

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The Arab World Edition of this well respected marketing text provides excellent coverage of theoretical aspects of the discipline and their application to the realities of the business world – preparing local students of marketing for success in the workforce, either in the Arab world or beyond. With detailed attention given to the region’s most prominent industries, and in-depth analysis of the socio-economic factors that impact marketing research in this part of the world, this text is essential for anyone wanting a firm understanding of successful marketing research in the Arab region.

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