Marketing Management in Turkey
Book Details
Format
Hardback or Cased Book
Book Series
Marketing in Emerging Markets
ISBN-10
1787145581
ISBN-13
9781787145580
Publisher
Emerald Publishing Limited
Imprint
Emerald Publishing Limited
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Jul 30th, 2018
Print length
480 Pages
Weight
802 grams
Dimensions
23.00 x 16.20 x 3.10 cms
Product Classification:
International businessSales & marketing managementSales & marketing
AI Summary
Ksh 14,750.00
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Elif Yolbulan Okan and Selcen Ozturkcan examine marketing opportunities, market potential, and standardization and customization opportunities available within one of the fastest growing of the world's emerging economies—namely, the Turkish economy, which according to a recent PWC report could outstrip the Italian economy by 2030 in many areas.
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