Marketing Management In Geographically Remote Industrial Clusters: Implications For Business-to-consumer Marketing

by George Tesar , Jan Bodin

Book Details

Format Hardback or Cased Book

ISBN-10 9814383058

ISBN-13 9789814383059

Publisher World Scientific Publishing Co Pte Ltd

Imprint World Scientific Publishing Co Pte Ltd

Country of Manufacture GB

Country of Publication GB

Publication Date Jan 22nd, 2013

Print length 528 Pages

Weight 894 grams

Dimensions 23.40 x 15.90 x 3.20 cms

Product Classification: Sales & marketing management

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Ksh 17,100.00

Werezi Extended Catalogue 0 in stock

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Covers marketing management issues in geographically remote industrial clusters (GRICs). The practice of marketing management is not singular to industry clusters in Nordic countries. This book contains cases that cover issues like cluster formation, information gathering, marketing strategies and operations, and information-technology.

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