Marketing Management (Arab World Editions) with MyMarketingLab Access Card

by Hamed Shamma , Imad Baalbaki , Kevin Keller , Philip Kotler , Salah Hassan

Book Details

Format Multiple-Item Product

ISBN-10 1447925211

ISBN-13 9781447925217

Publisher Pearson Education Limited

Imprint Pearson Education Limited

Country of Manufacture GB

Country of Publication GB

Publication Date Aug 9th, 2012

Weight 1,500 grams

Dimensions 27.50 x 21.00 x 2.50 cms

Product Classification: Sales & marketing management

AI Summary

Ksh 12,950.00

Werezi Extended Catalogue 0 in stock

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This first edition of Marketing Management offers a unique perspective on the people, the markets, and culture of the Arab world. The adapting authors of this book, Baalbaki, Shamma and Hassan, have first-hand experience of the region and have used this knowledge to create a resource especially designed for this part of the world. Available in summer 2012, this book is a first of its kind, combining international marketing theory with an Arab perspective.

Get Marketing Management (Arab World Editions) with MyMarketingLab Access Card by at the best price and quality guaranteed only at Werezi Africa's largest book ecommerce store. The book was published by Pearson Education Limited and it has pages.