Marketing Madness : A Survival Guide For A Consumer Society
Book Details
Format
Hardback or Cased Book
ISBN-10
0367009072
ISBN-13
9780367009076
Publisher
Taylor & Francis Ltd
Imprint
Routledge
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Apr 18th, 2019
Print length
262 Pages
Weight
640 grams
Product Classification:
Sociology
AI Summary
Ksh 27,900.00
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Center for the Study of Commercialism (CSC), and Laurie Mazur have produced the book on marketing mania in the United States and the deleterious effects it is having on our ailing culture.
In 1983, Reese''s Pieces made their debut on the silver screen, gobbled up by that lovable alien ET, and sales of the candy shot up instantly by 66 percent. Reebok has sponsored the U.S. Olympic teamand the Russian team, as well! The British Boy Scouts sell space on their merit badges to advertisers. Michael Jacobson, founder of the Washington, D.C
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