Marketing Intelligence, Part A : Understanding Customers in the Era of Digitalization
Book Details
Format
Hardback or Cased Book
ISBN-10
1835494196
ISBN-13
9781835494196
Publisher
Emerald Publishing Limited
Imprint
Emerald Publishing Limited
Country of Manufacture
GB
Country of Publication
GB
Publication Date
May 1st, 2025
Print length
248 Pages
Weight
478 grams
Dimensions
15.80 x 23.80 x 2.10 cms
Product Classification:
Business innovationSales & marketingArtificial intelligence
AI Summary
Ksh 14,400.00
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Digitalization has completely transformed marketing. It has changed consumption habits, consumer behaviour, and purchasing processes. This work provides the most up-to-date research on the challenges connected with the expanding ground of digitalization and marketing.
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