Marketing in Culturally Distant Countries : Managing the 4Ps in Cross-Cultural Contexts
2022 ed.
Book Details
Format
Paperback / Softback
ISBN-10
3031048342
ISBN-13
9783031048340
Edition
2022 ed.
Publisher
Springer International Publishing AG
Imprint
Springer International Publishing AG
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Jun 30th, 2023
Print length
184 Pages
Product Classification:
Development economics & emerging economiesInternational businessSales & marketing
AI Summary
Ksh 19,800.00
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The aim of this book is to offer up-to-date insights into the challenges for international firms represented by managing their marketing mix in “distant” countries, especially considering the role played by cultural distance.
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