Marketing Identities Through Language : English and Global Imagery in French Advertising
1st ed. 2006
by
E. Martin
Book Details
Format
Paperback / Softback
ISBN-10
1349526002
ISBN-13
9781349526000
Edition
1st ed. 2006
Publisher
Palgrave Macmillan
Imprint
Palgrave Macmillan
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Jan 1st, 2006
Print length
286 Pages
Product Classification:
linguisticsSociolinguisticsMedia studiesSales & marketing
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Ksh 16,200.00
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Elizabeth Martin explores the impact of globalization on the language of French advertising, showing that English and global imagery play an important role in tailoring global campaigns to the French market, with media companies undeterred by the attempts through legislation to curb language mixing in the media.
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