Marketing for Scientists : How to Shine in Tough Times
Book Details
Format
Paperback / Softback
ISBN-10
1597269948
ISBN-13
9781597269940
Publisher
Island Press
Imprint
Shearwater Books,US
Country of Manufacture
US
Country of Publication
GB
Publication Date
Nov 15th, 2011
Print length
248 Pages
Weight
348 grams
Dimensions
22.70 x 15.40 x 1.40 cms
Product Classification:
Science funding & policy
AI Summary
Ksh 3,250.00
Werezi Extended Catalogue
0 in stock
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Quality
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Provides detailed advice about how to land a good scientist job, win funding, and shape the public debate. This title argues that marketing is a critical component of the modern scientific endeavour, not only advancing personal careers but also society's knowledge. It approaches marketing as a science in itself.
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