Marketing Communications and Brand Development in Emerging Economies Volume I : Contemporary and Future Perspectives
1st ed. 2022
Book Details
Format
Hardback or Cased Book
ISBN-10
3030886778
ISBN-13
9783030886776
Edition
1st ed. 2022
Publisher
Springer Nature Switzerland AG
Imprint
Springer Nature Switzerland AG
Country of Manufacture
GB
Country of Publication
GB
Publication Date
May 5th, 2022
Print length
311 Pages
Product Classification:
Development economics & emerging economiesSales & marketing
AI Summary
Ksh 27,000.00
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Advances in technology and changes in consumer buying patterns have forced businesses to alter their traditional marketing approach to incorporate contemporary ideologies that will drive customer satisfaction, meet societal expectations, and boost business performance for competitive advantage.
Get Marketing Communications and Brand Development in Emerging Economies Volume I by at the best price and quality guaranteed only at Werezi Africa's largest book ecommerce store. The book was published by Springer Nature Switzerland AG and it has pages.
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