Marketing and Smart Technologies : Proceedings of ICMarkTech 2023, Volume 1
2024 ed.
Book Details
Format
Hardback or Cased Book
Book Series
Smart Innovation, Systems and Technologies
ISBN-10
9819715512
ISBN-13
9789819715510
Edition
2024 ed.
Publisher
Springer Verlag, Singapore
Imprint
Springer Nature
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Jun 4th, 2024
Print length
883 Pages
AI Summary
Ksh 45,000.00
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This book includes selected papers presented at the International Conference on Marketing and Technologies (ICMarkTech 2023), held at Faculty of Economics and Management (FEM), Czech University of Life Sciences Prague (CZU), in partnership with University College Prague (UCP), in Prague, Czech Republic, between 30 November and 2 December 2023. It covers up-to-date cutting-edge research on artificial intelligence applied in marketing, virtual and augmented reality in marketing, business intelligence databases and marketing, data mining and big data, marketing data science, web marketing, e-commerce and v-commerce, social media and networking, geomarketing and IoT, marketing automation and inbound marketing, machine learning applied to marketing, customer data management and CRM, and neuromarketing technologies.
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