Marketing and Smart Technologies : Proceedings of ICMarkTech 2022, Volume 2
2023 ed.
Book Details
Format
Paperback / Softback
Book Series
Smart Innovation, Systems and Technologies
ISBN-10
9811991014
ISBN-13
9789811991011
Edition
2023 ed.
Publisher
Springer Verlag, Singapore
Imprint
Springer Verlag, Singapore
Country of Manufacture
GB
Country of Publication
GB
Publication Date
May 13th, 2024
Print length
805 Pages
Product Classification:
DatabasesComputer networking & communicationsArtificial intelligence
AI Summary
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This book includes selected papers presented at the International Conference on Marketing and Technologies (ICMarkTech 2022), held at Universidade de Santiago de Compostela, Spain, during December 1–3, 2022. It covers up-to-date cutting-edge research on artificial intelligence applied in marketing, virtual and augmented reality in marketing, business intelligence databases and marketing, data mining and big data, marketing data science, web marketing, e-commerce and v-commerce, social media and networking, geomarketing and IoT, marketing automation and inbound marketing, machine learning applied to marketing, customer data management and CRM, and neuromarketing technologies.
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