Marketing and Smart Technologies : Proceedings of ICMarkTech 2022, Volume 2

Book Details

Format Hardback or Cased Book

Book Series Smart Innovation, Systems and Technologies

ISBN-10 9811990980

ISBN-13 9789811990984

Publisher Springer Verlag, Singapore

Imprint Springer Verlag, Singapore

Country of Manufacture GB

Country of Publication GB

Publication Date May 12th, 2023

Print length 805 Pages

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Ksh 45,000.00

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This book includes selected papers presented at the International Conference on Marketing and Technologies (ICMarkTech 2022), held at Universidade de Santiago de Compostela, Spain, during December 1–3, 2022. It covers up-to-date cutting-edge research on artificial intelligence applied in marketing, virtual and augmented reality in marketing, business intelligence databases and marketing, data mining and big data, marketing data science, web marketing, e-commerce and v-commerce, social media and networking, geomarketing and IoT, marketing automation and inbound marketing, machine learning applied to marketing, customer data management and CRM, and neuromarketing technologies.

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