Marketing and Smart Technologies : Proceedings of ICMarkTech 2021, Volume 1

2022 ed.

Book Details

Format Hardback or Cased Book

Book Series Smart Innovation, Systems and Technologies

ISBN-10 981169267X

ISBN-13 9789811692673

Edition 2022 ed.

Publisher Springer Verlag, Singapore

Imprint Springer Verlag, Singapore

Country of Manufacture GB

Country of Publication GB

Publication Date Mar 30th, 2022

Print length 735 Pages

Weight 1,332 grams

Dimensions 16.10 x 24.10 x 4.40 cms

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This book includes selected papers presented at the International Conference on Marketing and Technologies (ICMarkTech 2021), held at University of La Laguna, Tenerife, Spain, during December 2–4, 2021. It covers up-to-date cutting-edge research on artificial intelligence applied in marketing, virtual and augmented reality in marketing, business intelligence databases and marketing, data mining and big data, marketing data science, web marketing, e-commerce and v-commerce, social media and networking, geomarketing and IoT, marketing automation and inbound marketing, machine learning applied to marketing, customer data management and CRM, and neuromarketing technologies.

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