Marketing and Public Relations Handbook for Museums, Galleries, and Heritage Attractions

by Sue Runyard , Ylva French

Book Details

Format Paperback / Softback

ISBN-10 0742504077

ISBN-13 9780742504073

Publisher AltaMira Press

Imprint AltaMira Press

Country of Manufacture GB

Country of Publication GB

Publication Date Mar 9th, 2000

Print length 304 Pages

Weight 538 grams

Dimensions 22.80 x 15.30 x 1.90 cms

Product Classification: Museology & heritage studies Sales & marketing

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Ksh 12,600.00

Manufactured on Demand 0 in stock

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This definitive guide describes the role of marketing and effective marketing and public relations techniques any museum or heritage site can utilize.

Marketing and public relations have become central to the success of a museum institution. Without effective use of both, museums of all kinds will fail to maximize their potential and fulfill their financial and cultural missions. This definitive guide describes the role of marketing and effective marketing and public relations techniques any museum or heritage site can utilize.

Get Marketing and Public Relations Handbook for Museums, Galleries, and Heritage Attractions by at the best price and quality guaranteed only at Werezi Africa's largest book ecommerce store. The book was published by AltaMira Press and it has pages.