Marketing 5.0 : The Role of Human-Mimicking Technology
Book Details
Format
Hardback or Cased Book
ISBN-10
1837978166
ISBN-13
9781837978168
Publisher
Emerald Publishing Limited
Imprint
Emerald Publishing Limited
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Mar 14th, 2025
Print length
256 Pages
Weight
520 grams
Dimensions
15.90 x 23.60 x 2.10 cms
Product Classification:
Business studies: generalMarket research
AI Summary
Ksh 14,400.00
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Marketing 5.0 introduces academics and marketers to the concept of human-mimicking technologies to create, communicate, deliver, and enhance value across the customer journey.
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