Managing Marketing Information (RLE Marketing)
Book Details
AI Summary
Delivery Location
Delivery fee: Select location
A good marketing information system is an essential ingredient of all successful marketing. This book provides a comprehensive introduction to this key subject. This book not only covers market research techniques but also shows how research techniques should fit into a broader market information system which is skilfully and intelligently designed to suit the particular corporate context.
Get Managing Marketing Information (RLE Marketing) by at the best price and quality guaranteed only at Werezi Africa's largest book ecommerce store. The book was published by Taylor & Francis Ltd and it has pages.
Discover books you might love based on this title.
More in This Genre
Marketing Mental Health Services to Managed Care
Ksh 12,600.00
Microeconomics for Managers
Ksh 11,800.00
Marketing Pearson New International Edition, plus MyMarketingLab without eText
Ksh 12,450.00
Wine and Identity
Ksh 28,800.00
Instagram Marketing Mastery
Ksh 2,850.00
Strategic Management and Online Selling
Ksh 8,800.00
