Managerial Economics : A Game Theoretic Approach
Book Details
Format
Paperback / Softback
ISBN-10
0415272890
ISBN-13
9780415272896
Publisher
Taylor & Francis Ltd
Imprint
Routledge
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Jul 25th, 2002
Print length
344 Pages
Weight
658 grams
Dimensions
17.80 x 25.40 x 2.30 cms
Product Classification:
MicroeconomicsManagement & management techniques
AI Summary
Ksh 13,650.00
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Using game theory as its theoretical underpinning, this text covers notions of strategy and the motivations of all the agents involved in a particular economic situation, in addition to background concepts.
This book can be used as a way of introducing business and management students to economic concepts as well as providing economics students with a clear grasp of how to use the skills they will need in the world of business.
Topics covered include:
*product differentiation
*price discrimination
*hiring and training workers
*labor-management relations
*international trade
A host of key features are employed to add colour to the text including case studies, examples and discussion questions. Scenarios presented centre upon a diverse range of subjects and firms including Eurostar, NHL hockey equipment, Chevrolet, Philips and pension plans.
Topics covered include:
*product differentiation
*price discrimination
*hiring and training workers
*labor-management relations
*international trade
A host of key features are employed to add colour to the text including case studies, examples and discussion questions. Scenarios presented centre upon a diverse range of subjects and firms including Eurostar, NHL hockey equipment, Chevrolet, Philips and pension plans.
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