Management and Marketing of Wine Tourism Business : Theory, Practice, and Cases
Softcover Reprint of the Original 1st 2019 ed.
Book Details
AI Summary
Delivery Location
Delivery fee: Select location
This book links research in wine marketing/management and wine tourism, offering international and multidisciplinary perspectives. Addressing the evolving nature of the wine tourism industry and market, the book brings in new research streams and technology advances such as; social media, customer empowerment and engagement, co-creation, social / responsible marketing and wine consumption. Each section includes an introductory chapter written by the editors discussing the aims and the chapters of the section. Section chapters provide theoretical and research based insights with practical implications, while every section is also complemented with case studies that further enrich the practice and industry implications of theory. Researchers will find in this book a holistic analysis of research and cases relating to the management and marketing of wine tourism businesses and visitors.
Get Management and Marketing of Wine Tourism Business by at the best price and quality guaranteed only at Werezi Africa's largest book ecommerce store. The book was published by Springer Nature Switzerland AG and it has pages.
Discover books you might love based on this title.
More in This Genre
Climate Change and Sustainable Development Goals Discourse in Rural and Tourism-Protected Areas
Ksh 27,000.00
Social Selling
Ksh 5,700.00
Dynamics of International Tourism: Contemporary Issues and Problems
Ksh 14,000.00
Using Behavioral Science in Marketing
Ksh 17,100.00
The Agile Sales
Ksh 9,900.00
Managing Sustainability in the Hospitality and Tourism Industry
Ksh 14,950.00
