Ma-ana es San Per-n

The regime of Juan Per-n is one of the most studied topics of Argentina's contemporary history. This book provides a fresh perspective on the intriguing Argentinian leader. It focuses on the cultural and symbolic dimensions of Per-nism and populism, and explores the creation of myths, symbols, and rituals that constituted his political imagery.

The regime of Juan Per-n is one of the most studied topics of Argentina''s contemporary history. This new book_an English translation of a highly popular, critically acclaimed Spanish language edition_provides a new perspective on the intriguing Argentinian leader. Mariano Plotkin''s cultural approach makes Per-n''s popularity understandable because it goes beyond Per-n''s charismatic appeal and analyzes the Per-nist mechanisms used to generate political consent and mass mobilization. Ma-ana es San Per-n is the first book to focus on the cultural and symbolic dimensions of Per-nism and populism. Plotkin also presents important material for the study of populism and the modern state in this region.

Ma-ana es San Per-n explores the creation of myths, symbols, and rituals which constituted the Peronist political imagery. This political imagery was not designed to reinforce the legitimacy of a political system defined in abstract terms, but to assure the undisputed loyalty of different sectors of society to the Peronist government and to Per-n himself. The evolution of the institutional framework that made the creation of this symbolic apparatus possible is also discussed.

This well-researched book shows the methods designed by the Per-nist regime to broaden its social base through the incorporation and activation of groups which had traditionally occupied a marginalized position within the political system-non-union workers, women, and the poor. Plotkin investigates how Per-n used the education system to build his popularity. He examines the public assistance programs financed through the Eva Per-n Foundation, and demonstrates how they were used to politicize women for the first time. He explains how Eva Per-n and the Per-nist regime not only tried to gain the support of women as voters but also as potential ''missionaries'' who would spread the Per-nist word in the privacy of their homes.

This well-written and engaging account of one of Latin America''s most colorful and appealing leaders is an excellent resource on Argentina and Latin American history and politics.

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