Levels of Corporate Globalization : Developing a Measurement Scale for Global Customer Management
1st ed. 2004
by
P. Kuchinka
Book Details
Format
Paperback / Softback
ISBN-10
1349518484
ISBN-13
9781349518487
Edition
1st ed. 2004
Publisher
Palgrave Macmillan
Imprint
Palgrave Macmillan
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Jan 1st, 2004
Print length
192 Pages
Product Classification:
GlobalizationInternational economicsSales & marketing
AI Summary
Ksh 16,200.00
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This book presents a new and practical segmentation approach to be used in global customer management in the form of a scale by which to measure the level of corporate globalization.
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