Introduction to Cognitive Ethnography and Systematic Field Work

by G. Mark Schoepfle

Book Details

Format Paperback / Softback

Book Series Qualitative Research Methods

ISBN-10 1544351011

ISBN-13 9781544351018

Publisher SAGE Publications Inc

Imprint SAGE Publications Inc

Country of Manufacture GB

Country of Publication GB

Publication Date Dec 22nd, 2021

Print length 184 Pages

Weight 241 grams

Dimensions 14.10 x 21.50 x 1.60 cms

Product Classification: Social & cultural anthropology, ethnography

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Introduction to Cognitive Ethnography and Systematic Field Work by G. Mark Schoepfle guides readers on the fundamentals of cognitive ethnography. The focus of this qualitative technique is collecting data from interviews. This brief text covers using this method from starting a research project to writing a report.

Introduction to Cognitive Ethnography and Systematic Field Work by G. Mark Schoepfle provides a guide to the fundamentals of cognitive ethnography for qualitative research. A focus of this technique is collecting data from flexible but rigorous interviews. These interviews are flexible because they are designed to be structured around the semantic knowledge being elicited from the speaker, not around some pre-conceived design that is based on the researcher’s background, and they are rigorous because the basic linguistic and semantic structures are shared among all cultures. Written by one of the founders of this technique, this text provides a wealth of concentrated knowledge developed over years to best suit this collaborative and participant-centric research process.

Eight chapters show how intertwined data collection and analysis are in this method. The first chapter offers a brief history and overview of the cognitive ethnography. Chapter 2 covers planning a research project, from developing a research question to ethics and IRB requirements. The next two chapters cover interview background, techniques, and structures. Chapter 5 addresses analysis while Chapter 6 covers transcription and translation. Chapter 7 covers observation, while a final chapter address writing a report for both consultants and outside audiences.

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