Introducing Marketing Research
Book Details
Format
Paperback / Softback
ISBN-10
0471497703
ISBN-13
9780471497707
Publisher
John Wiley & Sons Inc
Imprint
John Wiley & Sons Inc
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Apr 22nd, 2002
Print length
368 Pages
Weight
660 grams
Dimensions
23.30 x 18.80 x 2.30 cms
Product Classification:
Market research
AI Summary
Ksh 8,450.00
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Explores both the quantitative and qualitative aspects of marketing research. This book combines quantitative information with important qualitative issues such as interviews and focus groups.
Get Introducing Marketing Research by at the best price and quality guaranteed only at Werezi Africa's largest book ecommerce store. The book was published by John Wiley & Sons Inc and it has pages.
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