International Marketing in the Network Economy : A Knowledge-Based Approach
1st ed. 2007
Book Details
Format
Paperback / Softback
ISBN-10
1349354082
ISBN-13
9781349354085
Edition
1st ed. 2007
Publisher
Palgrave Macmillan
Imprint
Palgrave Macmillan
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Oct 23rd, 2007
Print length
254 Pages
Product Classification:
Information theoryCoding theory & cryptologyInternational businessSales & marketing
AI Summary
Ksh 8,100.00
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The capability of MNCs to create, transfer and combine knowledge from different locations is an important determinant of corporate success. This book uses examples of knowledge-based firms - Hewlett-Packard Consulting & Integration, Siemens, Mazda, and Maekawa - to show that knowledge-based marketing is key to a sustainable competitive advantage.
The capability of MNCs to create, transfer and combine knowledge from different locations is an important determinant of corporate success. This book uses examples of knowledge-based firms - Hewlett-Packard Consulting & Integration, Siemens, Mazda, and Maekawa - to show that knowledge-based marketing is key to a sustainable competitive advantage.
Get International Marketing in the Network Economy by at the best price and quality guaranteed only at Werezi Africa's largest book ecommerce store. The book was published by Palgrave Macmillan and it has pages.
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