International Business Strategy : Rethinking the Foundations of Global Corporate Success
3 Revised edition
Book Details
Format
Hardback or Cased Book
ISBN-10
110848803X
ISBN-13
9781108488037
Edition
3 Revised edition
Publisher
Cambridge University Press
Imprint
Cambridge University Press
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Sep 23rd, 2021
Print length
675 Pages
Weight
112 grams
Dimensions
25.00 x 17.50 x 2.70 cms
Product Classification:
Business strategyInternational businessManagement & management techniques
AI Summary
Ksh 20,500.00
Publisher Out of Stock
0 in stock
Delivery Location
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Secure
Quality
Fast
Now in its third edition, this core textbook combines analytical rigour and managerial insight on the functioning and strategy of large multinational enterprises (MNEs). It offers commentaries on 74 key articles from leading management reviews and develops a comprehensive conceptual model to support student learning with a practical perspective.
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