International and Cross-Cultural Business Research

by Hester van Herk , Jean-Claude Usunier , Julie Anne Lee

Book Details

Format Paperback / Softback

ISBN-10 1473975891

ISBN-13 9781473975897

Publisher Sage Publications Ltd

Imprint Sage Publications Ltd

Country of Manufacture GB

Country of Publication GB

Publication Date Apr 27th, 2017

Print length 200 Pages

Weight 360 grams

Dimensions 16.90 x 24.10 x 1.80 cms

Product Classification: Business & management International business Research & development management

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Ksh 9,550.00

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Successfully combining cross-cultural management and business research methods, this team of international authors provide much needed coverage of the implications that should be considered when undertaking research across different cultures.

Successfully combining cross-cultural management and business research methods, this team of international authors provide much-needed coverage of the implications that should be considered when undertaking research across different cultures.

Through the implementation of methodological pluralism, the book investigates the various cultural influences that affect business theories and practices across the world, particularly the specific management styles, behavioural standards and consumer attitudes that exist in developing nations.

Examples and theoretical understanding as well as vignettes, diagrams and figures are used to illustrate these key considerations, including:

Language and the role of the dominant culture
Design and implementation
Methodological issues
Strategies for improving its relevance within international business.

Ideal for students, researchers and practitioners looking to do business research in an international or cross-cultural context.

Get International and Cross-Cultural Business Research by at the best price and quality guaranteed only at Werezi Africa's largest book ecommerce store. The book was published by Sage Publications Ltd and it has pages.