Internal Marketing: Directions for Management

Bringing together contributions from leading writers in the field of service marketing and management, this book represents a much-needed source of current research and conceptual development in internal marketing.

Bringing together contributions from leading writers in the field of service marketing and management, this book represents a much-needed source of current research and conceptual development in internal marketing. Key themes and issues explored include:

* the social model of marketing
* the human resource management perspective
* marketing and service management
* quality management
* organizational development
* corporate identity, image and reputation
* corporate communication.

Comprising new theoretical and empirical work, this book also features in depth case studies covering a wide range of sector and industry applications.

Get Internal Marketing: Directions for Management by at the best price and quality guaranteed only at Werezi Africa's largest book ecommerce store. The book was published by Taylor & Francis Ltd and it has pages.