Interfirm Business-to-Business Networks : Theory, Strategy, and Behavior
Book Details
Format
Hardback or Cased Book
Book Series
Advances in Business Marketing and Purchasing
ISBN-10
1780520247
ISBN-13
9781780520247
Publisher
Emerald Publishing Limited
Imprint
Emerald Group Publishing Limited
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Jul 25th, 2011
Print length
496 Pages
Weight
878 grams
Dimensions
23.50 x 15.30 x 4.30 cms
Product Classification:
Sales & marketing managementSales & marketing
AI Summary
Ksh 22,500.00
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The three papers in Volume 17 report new theory and in-depth descriptions of interfirm network behavior. Each paper includes extensive reviews of the relevant literature on interfirm network behavior as well as data analysis using empirical positivistic and/or case study research methods.
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