Intellectual Property for Managers and Investors : A Guide to Evaluating, Protecting and Exploiting IP
Book Details
Format
Paperback / Softback
ISBN-10
110740746X
ISBN-13
9781107407466
Publisher
Cambridge University Press
Imprint
Cambridge University Press
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Sep 13th, 2012
Print length
186 Pages
Weight
314 grams
Dimensions
24.20 x 17.20 x 1.00 cms
Product Classification:
Business & managementTechnology: general issuesEducational: IT & computing, ICT
AI Summary
Ksh 11,700.00
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Competing and succeeding in today's marketplace requires an in-depth understanding of intellectual property (IP). This 2006 book equips the business manager with a working, practical knowledge essential to creating and exploiting IP wealth. It shows investors how to evaluate IP strength and competitive value.
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