Integrating Marketing and Supply Chain Management : Converging Paths to Holistic Business Success
Book Details
Format
Paperback / Softback
ISBN-10
1041096127
ISBN-13
9781041096122
Publisher
Taylor & Francis Ltd
Imprint
Routledge
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Nov 14th, 2025
Print length
418 Pages
Product Classification:
Production & quality control managementPurchasing & supply managementSales & marketing
AI Summary
Ksh 9,550.00
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Integrating Marketing and Supply Chain Management brings together two disciplines, marketing and supply chain management, to provide students with a bird’s-eye view of these disciplines and to appreciate their symbiotic relationship to one another.
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