Integrated Marketing Communications in Risk and Crisis Contexts : A Culture-Centered Approach

by Deanna D. Sellnow , Robert S. Littlefield , Timothy L. Sellnow

Book Details

Format Hardback or Cased Book

Book Series Integrated Marketing Communication

ISBN-10 1793618771

ISBN-13 9781793618771

Publisher Bloomsbury Publishing Plc

Imprint Lexington Books

Country of Manufacture US

Country of Publication GB

Publication Date Mar 9th, 2021

Print length 210 Pages

Weight 517 grams

Dimensions 23.00 x 16.10 x 2.00 cms

Product Classification: Communication studies

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Ksh 16,600.00

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Integrated Marketing Communications in Risk and Crisis Contexts present a culture centered model for examining risk and crisis communication within the context of IMC to provide a more robust understanding of myriad cultural variables affecting the perception of risk and crisis messages and the means by which these messages are processed by different publics, particularly multicultural and international groups. While the conceptualization of what constitutes IMC has been broad, from the perspective of risk and crisis communication, the focus is quite specific: All communication and messages created and disseminated in a risk or crisis situation must be carefully created and strategically presented if the intended outcomes associated with the publics' responses are to be realized by the sender of the messages.

Integrated Marketing Communications in Risk and Crisis Contexts present a culture centered model for examining risk and crisis communication within the context of IMC to provide a more robust understanding of myriad cultural variables affecting the perception of risk and crisis messages and the means by which these messages are processed by different publics, particularly multicultural and international groups. While the conceptualization of what constitutes IMC has been broad, from the perspective of risk and crisis communication, the focus is quite specific: All communication and messages created and disseminated in a risk or crisis situation must be carefully created and strategically presented if the intended outcomes associated with the publics'' responses are to be realized by the sender of the messages.

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