Integrated Digital Marketing in Practice
Book Details
Format
Paperback / Softback
ISBN-10
1009204378
ISBN-13
9781009204378
Publisher
Cambridge University Press
Imprint
Cambridge University Press
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Apr 13th, 2023
Print length
400 Pages
Weight
652 grams
Dimensions
16.90 x 24.40 x 2.00 cms
Product Classification:
Sales & marketing
AI Summary
Ksh 8,250.00
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A comprehensive guide to the transformative effect of digital technologies on all of the key practices of marketing, considering a broad range of organization types, sizes and markets, with a wide range of learning features and instructor resources.
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