Insurance and Behavioral Economics : Improving Decisions in the Most Misunderstood Industry
Book Details
Format
Paperback / Softback
ISBN-10
0521608260
ISBN-13
9780521608268
Publisher
Cambridge University Press
Imprint
Cambridge University Press
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Jan 28th, 2013
Print length
338 Pages
Weight
514 grams
Dimensions
22.80 x 15.30 x 1.90 cms
Product Classification:
Behavioural economics
AI Summary
Ksh 5,550.00
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This book examines the behavior of individuals at risk and insurance industry decision makers involved in selling, buying and regulation. It compares their actions to those predicted by benchmark models of choice derived from classical economic theory and is designed to eliminate the mistrust that characterizes the insurance industry.
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