Inspiring Green Consumer Choices : Leverage Neuroscience to Reshape Marketplace Behavior
Book Details
Format
Paperback / Softback
ISBN-10
1398601004
ISBN-13
9781398601000
Publisher
Kogan Page Ltd
Imprint
Kogan Page Ltd
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Sep 3rd, 2021
Print length
232 Pages
Weight
360 grams
Dimensions
15.60 x 23.30 x 1.80 cms
Product Classification:
Sales & marketingSustainability
AI Summary
Ksh 6,650.00
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Shape the consumer's mindset using insights from neuroscience to trigger purchasing behavior that maps to their intention to buy sustainable products and services.
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