Identity-Based Brand Management : Fundamentals—Strategy—Implementation—Controlling
Third Edition 2025
Book Details
Format
Multiple-Item Product
ISBN-10
3658483148
ISBN-13
9783658483142
Edition
Third Edition 2025
Publisher
Springer-Verlag Berlin and Heidelberg GmbH & Co. KG
Imprint
Springer Gabler
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Aug 22nd, 2025
Print length
321 Pages
Product Classification:
Management & management techniquesSales & marketing
AI Summary
Ksh 6,850.00
Werezi Extended Catalogue
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The book covers topics such as brand positioning, the design of the brand architecture and brand elements, the management of brand touchpoints and the customer journey, as well as multi-sensory brand management and brand management in a digital environment.
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