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How to Win at CRM
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How to Win at CRM : Strategy, Implementation, Management

by Seth Kinnett

Book Details

Format Hardback or Cased Book
ISBN-10 1498714706
ISBN-13 9781498714709
Publisher Taylor & Francis Inc
Imprint Auerbach Publishers Inc.
Country of Manufacture US
Country of Publication GB
Publication Date Jul 13th, 2017
Print length 238 Pages
Weight 494 grams
Dimensions 16.40 x 24.10 x 2.00 cms
Product Classification: Customer services

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Ksh 11,900.00
Werezi Extended Catalogue 0 in stock

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This book provides clarity and guidance on effective strategy, implementation and management of CRM. It explores both the conceptual and cultural context of CRM initiatives along with the particulars of CRM system implementation and management. In order to provide this clarity, it surveyed the existing academic publications surrounding CRM, sales force automation, and related topics within information systems literature. The book supplements this research with insights from CRM experts to provide a robust picture of the CRM landscape and how to improve it no matter what role you play within your organization. This book is for everyone who wants to achieve CRM success.

This book provides clarity and guidance on effective strategy, implementation and management of CRM. It explores both the conceptual and cultural context of CRM initiatives along with the particulars of CRM system implementation and management. In order to provide this clarity, it surveyed the existing academic publications surrounding CRM, sales force automation, and related topics within information systems literature. The book supplements this research with insights from CRM experts to provide a robust picture of the CRM landscape and how to improve it no matter what role you play within your organization. This book is for everyone who wants to achieve CRM success.

Get How to Win at CRM by at the best price and quality guaranteed only at Werezi Africa's largest book ecommerce store. The book was published by Taylor & Francis Inc and it has pages.

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