How to Use Qualitative Methods in Evaluation

This bestselling text reflects the growing use of qualitative techniques in the evaluation process. The author differentiates the qualitative approach in method and philosophy from more traditional quantitative methods and specifies the kinds of evaluation question for which it is most appropriate.

Introduces the reader to qualitative approaches--a major development in the field of evaluation during the last decade. This volume presents an introduction to the approach--differentiates it in the method and philosophy from more traditional quantitative methods; specifies the kinds of evaluation questions for which it is most appropriate; and explains the design decisions and sampling strategies which underlie its implementation. Step-by-step guides for planning and conducting fieldwork and observations; doing in-depth interviewing; analyzing, interpreting and reporting results; and many examples--from a wide range of disciplines and professions--clarify the use of qualitative methods in evaluations.

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